Optimizing the user experience

There is something satisfying about logging in to Amazon. Amazon knows you. It stores your past purchases, your overall preferences, your shipping and billing details—and even suggests future purchases.  Click, click, click, done–and we are only a few sips in to our first cup of coffee.

Despite the fact that some may lament the trend to minimize human contact and maximize computer interaction and functionality, your shopping experience with Amazon is accomplished quickly, paperlessly (is that even a word??), and with a minimum impact on your day full of other, more pressing, responsibilities.

Companies like ours are looking for ways to take disparate yet essential processes and streamline this multiple customer/broker/user “journey” through tablets, cell phones, office computers and all other emerging smart device widgets and technology. This digitization of information should make the user experience as intuitive, fast, and as easy as getting that golf club on Amazon.

Existing policy admin systems need these niche portals and other tools to fold in ever-evolving tasks to save time, money and frustration.  We all know the frustrations of using systems that don’t integrate and communicate well with each other.  How many times have we waited, thinking: Why do I have to log in to three portals to get this done?  Why can’t these computers talk to each other?

It’s maddening.

Effective niche add-on products come from designers who share your frustration at poorly designed programs that don’t make your day easier.

Digital platforms can be set up to integrate underwriting and claims and back office functions and anyone else who needs to be in the loop–and NOW. Imagine an interactive and flexible system of reviewing, entering and sharing data.

We have, and we work to make it a reality.

OWIT Global’s no-code drag-and-drop User Experience Microservice lets you customize your single user experience so that you can quickly provide and adjust any  user experience. OWIT Global’s User Experience Microservice contributes to an insurer’s overall digital platform initiative, extending existing investments and answering the need for a great user experience.

This is time we could all use optimizing other life skills—like that golf swing….